Creating Situations using IBM WODM

Companies can make complex and as well as business decisions by the use of IBM WebSphere Operational Decision Management’s (WODM) powerful Event Processing capabilities. By using this powerful event processing capabilities, Companies can be able implement their operational business rules to empower business users to adapt, align and act through real-time business decisions automation.

The companies can use the event processing capabilities, also called as "intelligence triggers," of IBM WebSphere Operational Decision Management (WODM) to identify the key situations that are based on wide array of sources and applications. ODM can then create actions and respond in the best way possible.

The decision logic of ODM is mentioned in the Event Projects that are created by the IT Architects. Developers can identify initial business situations and determine actions required to identify those situations. After this process, business users can create event rules and event rule groups.

We are defining two major event situation scenarios in ODM:

1. Customer Acquisition Situation
2. Multi Channel Customer Situation

Customer acquisition represents a special situation where a potential customer with a potential revenue stream is rejecting your offered quote. In such case, ODM is offering a personalized promotion customized to your customer-specific quote for closing the deal.

Multi-channel customer situation is used for the representation of regular customers looking for the best prices on both the website and customer services center. In such type of cases, a customer can be offered with a new policy of multichannel, so support costs could be lowered and a discount can also be offered by ODM.

A natural verbalization is provided to allow situations used by Business Users in their Event rules. This process is embarked through business objects.